JAG clothing and accessories is an Australian famous brand. JAG was created by Adele and Rob Palmer of the Palmer Corporation, who introduced contemporary sportswear designs and re-invented denim, an integral part of the JAG brand and its heritage. JAG is not defined by age but by attitude that provokes certain wear-it-your-way freedom. Wearing JAG became a sign of confidence and individuality and in that respect, not much has changed twenty years on.