Nudie Jeans is a Swedish premium clothing brand originating in Gothenburg and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson. Nudie specialises in raw and prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories. Nudie Jeans not just offer jeans it also offer the way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristic of the fabric itself.