Ksubi (formerly known as Tsubi) is an Australian fashion label, co-founded and directed by Gareth Moody, Dan Single, George Gorrow, Paul Wilson and Oscar Wright.
Over the past 12 years Ksubi has evolved into one of the most notorious and recognisable fashion brands in the world. Undeniably one of the most famous Australian brands in the international marketplace, Ksubi has built a significant presence and cult following along the way.
Ideas, individuality and authenticity have developed ksubi into a tangible subculture; one that encompasses all that is fashion, art and music. Remaining uninfluenced by consumer trends, choosing instead to set its own agenda, the social commentary that originates from Ksubi is as relevant and thought provoking as ever.
Whether it be their numerous conceptual feats, topical fashion aesthetic or signature denim, the boys behind Ksubi have already inspired one generation and is well on the way to inspiring another.
In 2000, Gareth Moody, Dan Single and George Gorrow were dissatisfied with the range of jeans on the market and couldn’t find pairs that fit properly. Under the name Tsubi, they started manufacturing their jeans and other denim clothing.
Tsubi made its international debut in London in 2002, with fashion displays held in an abandoned tube station at Aldwych. Following this, Tsubi was sold in a concession at Selfridges Department store in London alongside the likes of Stella McCartney, Martin Margiela and Marc Jacobs.
In 2006, Tsubi changed its name to Ksubi.
Ksubi has three official stores, and their garments, jeans and eyewear are sold in boutiques around the world.
The Ksubi Group quickly grew to a turnover of A$19.7 million in 2007, prior to suffering major operational and financial issues in 2008. In 2010 Ksubi was purchased by the clothing manufacturer Bleach, who also own and produce Insight and Something Else.
In 2006, a collaborative project with U.S. style icon and fashion designer, Jeremy Scott titled ‘Jeremy Loves Ksubi’ was shown at Scott’s New York Fashion Week parade alongside his own collection.
Previewing at London Fashion Week in September 2007 was Ksubi’s latest collaboration—”Ksubi for Richard Nicoll sunglasses SS08,” designed by Nicoll, made by Ksubi. The eyewear collection consists of three styles and draws colour from Nicoll’s collection.
Ksubi has 5 stores in Australia – in the Sydney suburbs of Bondi and Paddington, Sydney CBD and most recently in Melbourne Central and Chapel Street South Yarra. In 2005, Ksubi opened its first international store in the fashionable New York downtown Nolita district of Soho with a launch party that attracted the likes of models such as Erin Wasson, and the 2 Many DJs crew. Guests were entertained by the DJ sets of Paddy Boom from the Scissor Sisters, The Rapture, Dangerous Dan, James Friedman and Australian band Cut Copy, performing live. The New York store has since closed.
As of October 2009, Ksubi will feature in 19 ‘shop-in-shop’ concept stores within David Jones. The Ksubi that is available through David Jones will include exclusive lines that are priced lower than their traditional boutique range.
Ksubi contact information
14 Mentmore Avenue
Rosebery Sydney 2018
(ph) +61 2 8373 8600
(fx) +61 2 8373 8699
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